Resume

Experience

2022 - Present

National Field Marketing Manager

Patco Brands

Sausalito, CA

• Plan and execute brand events across the country such as Aspen Food & Wine and Tales of the Cocktail
• Lead in the building and management of our street teams regionally and nationally
• Collaborate with leadership and sales team to establish go to market launch strategies
• Handle full field marketing execution for all Agave RTDs, Seltzer's, Tequilas, and Whiskey Portfolio's
• Rancho La Gloria is the #1 Nationally Nielsen ranked RTD

2018-2022

Director of Marketing

The Long Drink Company

New York, New York

• 1st employee at the Long Drink Co, now a nationally Nielsen ranked Top 10 RTD
• Budget regional field marketing and help manage social media channels(50k+ followers)
• Strategize on and off premise programs to increase sales & distribution 1000s of B2B clients
• Personally launched NY, GA, & TX States while working in parallel with distributor partners
• Created the College Marketing Rep program to introduce Long Drink to new consumers nationally
• Managed and executed hundreds of sampling programs, festival activations, and tradeshow events across the country

Resume

Experience

DOWNLOAD CV

2017-2017

Tour Manager

GO! EXPERIENCE DESIGN (GOXD)

Atlanta, GA

• Spearheaded on-site management and tour communications for the 1st national tour of the Rickmobile
• Managed inventory and facilitated an average of $30-$50k in sales per event of exclusive merchandise
• Curated and posted related social media content on Instagram and Twitter to engage consumers with a dynamic experience
• Interacted and provided a brand experience to over 120k customers over 45 events across 40 cities
• Hosted Adult Swims Snapchat channel featuring event activations in Las Vegas and Orlando generating over 13k impressions

2016-2017

Hotdogger (Brand Specialist)

Kraft Heinz

Chicago, Il

• 1 of 12 specialists selected from over 1,750 applicants to pilot the Wienermobile and represent the billion-dollar brand
• Interacted with over 2,000 consumers a week while communicating consumer insights to Oscar Mayer headquarters
• Pitched local media in new markets weekly resulting in over 100 appearances in the paper, on the news and the radio; most notably on Good Morning Chicago and The Kid Kraddick Show
• Managed Oscar Mayer’s social media presence on Instagram and Twitter by creating and curating content
• Won Hotdogger Challenge Week and Media Appearance Challenge Month by strategically organizing events and garnering

Education

2011-2016

University of Georgia

Bachelors Degree in Marketing

Certificate in Workforce Diversity

Certificate in Business Professionalism

Undergraduate Degree

Athens, Georgia

Professional skillset

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Marketing and Sales Team Management