Highlights
Here are some of my favorite projects from the past few years! My passion for marketing started in the mobile marketing industry and has moved into the alcohol industry.
Hot Dogger Challenge Week
Hot Dogger - Kraft Heinz
One of my favorite memories from the Hot Dog High Way's was winning competitions at Kraft Heinz!
Results: I won Hotdogger Challenge Week and Media Appearance Challenge Month by strategically organizing events and garnering media across key markets in the USA.
Union POS X Tabbed Out
Marketing Director - The Long Drink Co
Managed the Union POS Tabbed Out Program to advertise to account decision makers and offer discounted drinks to consumers to increase sell-through
Results: 13 New Venues onboarded (over 2x increase), deepened relationships w/ +1-2 new flavors introduced, and increased sales adoption rate by 24%, Outselling White Claw while increasing sales in existing accounts by 50%
Dough Ball Tailgate Tour National Campaign
National Field Marketing Manager - Patco
Ideated, Launched & Managed Largest National Field Marketing Focused 360 Campaign in Patco History. Consisted of Dough Ball Tailgate Tour, Dough Bowl Tour, and Dough Ball Big Game Finale
Results: Increased sales in key college town markets by 25% for on and off premise accounts. Sampled over 50K+ consumers, activated over 50+ football tailgates, along 40+ On Premise & 40+ Off Premise samplings
